How do apps make money?

How Do Apps Make Money?

The mobile app economy has grown exponentially over the last decade and is showing no signs of slowing down. With millions of apps on the market, it’s no surprise that app developers are looking for new ways to monetize their products. So, how do apps make money?

In-App Purchases

One of the most common ways app developers make money is through in-app purchases. This is when users purchase virtual goods within the app. This is often used in games, where users can buy virtual currency, extra lives, or special items. In-app purchases are also commonly used in subscription-based services, allowing users to unlock additional features or content.


Subscriptions are another popular way for app developers to monetize their products. With this model, users pay a recurring fee for access to the app’s services. This can be a one-time fee, or a recurring fee. Subscriptions are often used for streaming services, cloud storage, productivity tools, and even gaming services.


Advertising is another popular way for app developers to make money. With this model, developers integrate advertisements into the app, which can be clicked or viewed by users. Advertisers then pay the developer for the clicks or views. This model is often used in free apps, as it is a great way to generate revenue with minimal effort.

Affiliate Marketing

Affiliate marketing is a form of marketing in which a business pays a third-party to promote their products or services. This is often used in apps, where the app developer will integrate links to third-party products or services. If a user clicks the link and completes a purchase, the app developer earns a commission.


App developers have a variety of ways to monetize their products. In-app purchases, subscriptions, advertising, and affiliate marketing are all popular methods for generating revenue. With the right strategy, app developers can make money and grow their business.